A Cut Above: Canby’s Revel Meat Company Nets $600K USDA Grant

Revel Meat Co. in Canby has received a $661,000 grant as part of the 2021 USDA Local Food Promotion Program (LFPP), the company announced earlier this month.

The Oregon meat processor and wholesaler plans to use the grant to create an expanded traceability program that will allow ranchers within the company’s network to have full traceability of their products back to a specific pasture and breeding pairs of animals.

“We are extremely excited to have won this generous grant, proving to not only us but others the need and viability of a true traceability program,” said James Serlin, co-founder of Revel Meat Co.

“We know that investing in such a program is of utmost importance to ensure a more transparent meat supply chain. The new program will allow producers to differentiate their products in the marketplace and reach new customers.”

Revel was able to attain the grant with the help of Steward, a social enterprise that supports the growth of regenerative farms and food producers across the United States.

“Grant programs like the USDA’s LFPP are such a valuable resource for small and medium-sized processors like Revel, but applying for them can be pretty daunting when you’re focused on the day-to-day work of growing a successful business and serving your community,” said Ryan Anderson, senior vice president of services for Steward.

“That’s why we created our grant writing program last year, and when we learned of Revel’s plans for a true traceability program, we were thrilled to be in a position to help them secure the necessary funding.”

To implement the program, Revel said it would require training and technical assistance to a network of ranchers, more monitoring of animals using a radio-frequency identification (RFID) ear tag system and logistical support.

It will also need enhanced promotion and rebranding of products that will help farmers market their products more effectively and efficiently to customers.

Revel’s processing plant, Marks Meat, is certified organic by Oregon Tilth, Animal Welfare Approved, GAP4 Certified, and implements systemic approaches to humane livestock handling in the Pacific Northwest.

The LFPP grant is administered by the US Department of Agriculture’s Agricultural Marketing Service (USDA AMS).

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