UMATILLA, Ore. — This September, the quiet riverside community of Umatilla will roar to life as the Rock the Locks Music Festival 2025 transforms the Big River Golf Course into a three-day celebration of sound, scenery, and community spirit. From September 26–28, 2025, fans from across the nation will gather along the Columbia River for what promises to be the city’s biggest cultural event yet.
With live performances, camping under the stars, and breathtaking views of the Columbia Plateau, Rock the Locks is positioning Umatilla as the Pacific Northwest’s newest must-visit music destination.
A Star-Studded Lineup
Rock the Locks 2025 is set to showcase more than 25 bands across multiple stages, offering fans over 30 hours of live music. The lineup spans genres from alternative and hard rock to classic and southern rock, ensuring that every fan finds something to enjoy.
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Headliners include:
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Black Veil Brides
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Skillet
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Black Stone Cherry
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Steven Adler (former Guns N’ Roses drummer)
They’ll be joined by a mix of emerging acts and regional favorites, creating an atmosphere that blends star power with discovery. Organizers say the expanded lineup reflects the festival’s ambition to establish itself as one of the Pacific Northwest’s premier music events.
“This year we’re bigger and bolder than ever,” organizers said. “We’re bringing bands that appeal to lifelong rock fans while also showcasing up-and-coming talent.”
Economic Boost for Umatilla
The festival is not just about music — it’s about growth. Local officials project $1.7 million in revenue from the 2025 event, a figure that includes ticket sales, vendor fees, merchandise, and other revenue streams.
Hotels, restaurants, and retail shops in Umatilla and surrounding towns are preparing for the influx of visitors. For many businesses, the weekend represents one of the busiest times of the year.
Beyond the immediate revenue, Rock the Locks boosts long-term visibility for Umatilla. Visitors often take time to explore nearby attractions such as Hat Rock State Park, the Columbia River trails, and other outdoor recreation opportunities. “It’s a way to put Umatilla on the map,” said one local business owner.
Infrastructure Upgrades
As attendance grows, so too does the festival’s infrastructure. For 2025, organizers have expanded camping options, including family-friendly areas and new RV zones. Enhanced shuttle services and restructured parking areas will make it easier for attendees to navigate the festival.
City officials have also coordinated traffic management plans to minimize disruption for residents while ensuring a smooth flow for visitors.
Festival-goers can expect added amenities such as outdoor lounge spaces, craft beverage gardens, and food carts operated by popular regional chefs. These improvements are designed to create a seamless experience where guests can enjoy music, relax, and sample local flavors.
Family-Friendly Atmosphere
While Rock the Locks has all the energy of a major rock festival, it maintains a family-friendly identity. The event is open to all ages and features family camping zones, children’s activities, and food and beverage options that cater to every taste.
Interactive attractions — including contests, games, and local art exhibits — round out the experience, ensuring that even non-music fans find something to enjoy. Parents can relax knowing their kids are engaged in safe, age-appropriate activities.
Long-Term Commitment to Culture
Recognizing the festival’s positive impact, the Umatilla City Council recently extended its partnership with Rock the Locks through 2028. The move secures the festival’s role as a fixture in the city’s cultural calendar.
“This festival has quickly become part of Umatilla’s identity,” said city officials. “It supports our economy, it brings people together, and it showcases our community to the world.”
By locking in this commitment, Umatilla signals its intent to build a reputation as one of Oregon’s cultural hubs, with Rock the Locks serving as the centerpiece.
The Bigger Picture: Umatilla’s Transformation
For residents, the excitement goes beyond music. Rock the Locks 2025 represents a transformational opportunity for Umatilla. A small city on the Columbia River, long known for its natural beauty, is now being recognized as a gathering place for arts and entertainment.
With its blend of top-tier performances, upgraded infrastructure, and a focus on inclusivity, the festival is helping Umatilla evolve into a destination city — not only for rock fans, but for tourists seeking authentic experiences in the Pacific Northwest.
Event Details
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Dates: September 26–28, 2025
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Location: Big River Golf Course, Umatilla, Oregon
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Headliners: Black Veil Brides, Skillet, Black Stone Cherry, Steven Adler, plus more than 20 additional bands
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Features: Camping options, food and beverage gardens, art exhibits, family-friendly activities, and upgraded shuttle/parking services
Looking Ahead
As the countdown begins, anticipation is building for Rock the Locks 2025. For three days, the Columbia River will provide the backdrop to roaring guitars, unforgettable performances, and a community celebration that blends music with local pride.
With its growing reputation, the festival is more than just a weekend of entertainment — it’s an invitation to discover Umatilla’s potential as Oregon’s next cultural and music destination.
