Lakeside Lumber Names New Sales Manager and General Manager
TUALATIN, Ore. — Pacific Northwest-based Lakeside Lumber has announced two key leadership changes within its store teams, highlighting the company’s focus on growth and excellence across its regional operations.
The company has appointed Mitch Cook as the new Sales Manager at its Tualatin location. Cook brings extensive experience in the building materials industry and a well-earned reputation for cultivating strong customer relationships, driving sales growth, and building collaborative, high-performing teams.
Owner and President Kevin Jacobsen expressed enthusiasm about the addition, saying, “We are thrilled to welcome Mitch to the Lakeside family. His experience and passion for this industry will be an asset not only to our sales efforts but to our entire organization as we continue to serve our customers with the highest standards of quality and care.”
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In his new role, Cook will oversee sales operations at Lakeside Lumber’s flagship Tualatin branch, leading initiatives that reinforce the company’s mission to remain the premier provider of siding, decking, and building materials across the Pacific Northwest. His appointment is expected to strengthen the company’s market presence and enhance customer engagement strategies as demand for high-quality exterior materials continues to rise.
Alongside Cook’s appointment, Lakeside Lumber also announced the promotion of Zach Royall to General Manager of its Prineville/Bend location.
Royall has been part of the Lakeside team for over 12 years, serving in various roles that have showcased his leadership, operational expertise, and commitment to the company’s core values. Over the years, he has played an integral role in enhancing vendor partnerships, improving branch operations, and supporting customers throughout Central Oregon.
“Please join us in congratulating Zach on this well-deserved advancement,” company officials said in a statement. “His hard work, dedication, and vision have been instrumental to our success, and we look forward to the continued growth of our Prineville/Bend operations under his leadership.”
As General Manager, Royall will oversee the branch’s business development and operational performance while supporting both Lakeside’s customers and its extensive vendor network in Central Oregon. His leadership will focus on expanding service offerings, maintaining operational efficiency, and driving continued excellence in customer satisfaction.
With these new appointments, Lakeside Lumber reaffirms its commitment to fostering leadership from within while also bringing in fresh expertise to strengthen its future. Founded on quality craftsmanship and customer-first values, the company continues to serve homeowners, builders, and contractors across the Northwest with trusted building materials and expert service.
