Oregon’s vibrant craft beverage community is once again raising a glass for a good cause. Cheers to the Land 2025—a statewide campaign by the Oregon Agricultural Trust (OAT)—returns for its fourth year on October 10, celebrating Oregon-grown ingredients while supporting farmland preservation across the state.
This year’s lineup features 18 unique beers and ciders from 15 breweries and 3 cideries, each crafted with ingredients sourced directly from Oregon farms. Seven of the participating brews will also be released in limited-edition 16-ounce cans adorned with special Cheers to the Land artwork, available in select stores and bottle shops.
Sponsors for the 2025 campaign include Yakima Chief Hops, Coleman Hops, Crosby Hops, John’s Marketplace, and Brewery Branding—all major players in Oregon’s craft and agricultural industries.
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Events Across Oregon
The campaign will feature three major events celebrating the collaboration between brewers, farmers, and conservationists.
Eugene Kickoff Party
📍 Claim 52 Brewing, 232 Lincoln St.
🗓 October 10, 5–8 p.m.
Enjoy ten different beers and ciders, meet the brewers, and take part in the Cheers to the Land passport program for special prizes. Live music will be provided by the Joanne Broh Band.
Portland Launch Party
📍 John’s Marketplace, 3560 SE Powell Blvd.
🗓 October 18, 2–6 p.m.
🎟 Tickets available via John’s Marketplace website
Admission is $25 and includes a custom tasting glass, sampling tickets, live music, and prizes. Attendees can meet brewers and sponsors, and continue the fun with a Cheers to the Land passport program redeemable at all three John’s Marketplace locations.
Salem Celebration & Tapping Event
📍 Xicha Brewing, 2195 Hyacinth St. NE #162
🗓 October 25, 12–4 p.m.
Celebrate with six exclusive Cheers to the Land beers and ciders, meet local brewers, and support OAT’s farmland protection initiatives.
A Toast to Oregon Farmland
Beyond the festivities, Cheers to the Land serves a powerful purpose—protecting the state’s rapidly disappearing farmland. The Oregon Agricultural Trust works to ensure that agricultural lands remain in production and accessible for future generations of farmers.
According to OAT, Oregon’s farming community faces an uncertain future:
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The average age of farmers and ranchers is 60, with less than 20% having succession plans in place.
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From 2017 to 2022, Oregon lost 5.5% of its farms and 4% of its farmland to development.
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OAT has already protected more than 29,000 acres of farmland and has 64 projects in progress that could safeguard an additional 215,000 acres.
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Each year, OAT educates 1,000 farmers and works directly with 40 farms on succession planning.
By connecting the craft beverage industry with the agricultural community, Cheers to the Land turns Oregon’s passion for local brewing into a tangible force for land preservation.
The 2025 Beer and Cider Lineup
Each Cheers to the Land beverage highlights Oregon-grown ingredients and the creativity of local producers:
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Alesong Brewing & Blending – Wild Ale made entirely from Goschie Farms barley, hops, and Riesling grapes, spontaneously fermented.
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Baerlic Brewing – IPA brewed with Goschie malt and Crosby hops.
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Bauman’s Cider – Strawberry Cider featuring Mary’s Peak Strawberries, a prized hybrid developed at OSU.
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Breakside Brewery – Pale Ale with two varieties of lavender from Eagle Creek Lavender Farm.
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Claim 52 Brewing – Oat Pale Ale using Oregon barley, Camas Country oats, and WCHB-102 hops from West Coast Hop Breeding.
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de Garde Brewing – Wild Ale made with 100% Oregon-grown, Salmon-Safe ingredients.
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Falling Sky Brewing – Cascadian Dark Ale with Oregon spruce tips and locally sourced malt and hops.
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Ferment Brewing – West Coast IPA with Salmon-Safe Oregon-grown hops and Admiral Malting’s pale malt.
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Freebridge Brewing – West Coast IPA brewed with Pure Oregon malt and Crosby hops.
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Funky Fauna Artisan Ales – Wild Saison featuring Oregon marionberries and Oregon Coast wasabi root.
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Level Beer – Bitter Ale made entirely with Goschie Farms hops and malt.
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Little Hop Brewing – Hop-forward Pale Ale named after Oregon’s first female hop grower, Ella O’Brien.
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Portland Cider Co. – Tart marionberry cider paired with Mosaic hops from Crosby Hops.
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Rogue Ales – American West Pale Ale brewed with Oregon malt, Strata hops, and desert sage.
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Son of Man Cider – To be announced.
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The Wheel Apizza Pub – Farm-to-Table Beer brewed with an all-Oregon grain and hop bill.
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Wolves & People Farmhouse Brewery – To be announced.
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Xicha Brewing – Brazilian Strong Ale brewed with local El Dorado hops, Cara Cara orange, and piloncillo sugar.
Why It Matters
“Every pint poured during Cheers to the Land represents a step toward protecting Oregon’s agricultural legacy,” said Mallory Barnes, Communications Director for Oregon Agricultural Trust. “It’s a celebration of what connects us—our land, our farmers, and the incredible products they make possible.”
The collaboration exemplifies Oregon’s unique agricultural ecosystem, where farmers, brewers, and cider-makers work together to sustain both the land and the culture that defines it.
About Oregon Agricultural Trust
Oregon Agricultural Trust (OAT) is a statewide nonprofit land trust focused on addressing the interconnected challenges of farmland loss, generational transition, and access to land for new farmers. By working with landowners and agricultural partners, OAT helps keep farmland in production and ensures Oregon’s landscapes, communities, and economy remain rooted in agriculture.
More details about the campaign, participating breweries, and event tickets can be found at www.cheerstotheland.com.
So, grab a pint, celebrate local craftsmanship, and raise your glass to Oregon farmland—because with every sip of Cheers to the Land, you’re helping protect the future of Oregon’s farms.
