PORTLAND, Ore. — Pronovias Group, one of the world’s leading bridal fashion companies, has announced a global initiative aimed at ending child marriage and empowering girls to shape their own futures. The campaign, launched in collaboration with Brides for a Cause (based in Portland, Oregon) and Brides Do Good (United Kingdom), underscores Pronovias’ growing commitment to social impact through its global platform.
Protecting Childhood, Promoting Futures
Every year, an estimated 12 million girls worldwide are forced into marriage before the age of 18, often losing access to education, safety, and freedom of choice. Pronovias’ initiative seeks to confront this global issue by raising awareness, supporting prevention programs, and mobilizing communities to take action.
“At Pronovias, we believe love should never be imposed,” said Cristina Alba, CEO of Pronovias Group. “Every girl deserves the chance to grow free, safe, and with the power to shape her own destiny. As a global brand, we are committed to driving meaningful change and promoting a future where every girl can say ‘yes’ on her own terms.”
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A Purpose-Led Collaboration
Working with Brides for a Cause and Brides Do Good, Pronovias will launch a series of initiatives across Europe and North America, including:
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Bridal gown donation programs that transform donated dresses into funding for women’s and girls’ charities.
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Co-branded campaigns to raise public awareness and engage bridal communities in the global movement against child marriage.
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Educational and advocacy programs to inform families and empower girls through access to knowledge.
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In-store and digital storytelling campaigns to connect customers directly with the cause and promote long-term social impact.
Pronovias emphasizes that this alliance is not a short-term campaign but a lasting commitment to protecting children and advancing gender equality.
The Power of PRO
This new effort falls under Pronovias’ broader social responsibility platform, “The Power of PRO,” which redefines the brand name as a statement of purpose:
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PRO-tecting girls’ rights and dreams.
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PRO-moting education, awareness, and freedom of choice.
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PRO-viding support for women-focused communities.
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PRO-gressing toward a future where every girl can say “yes” out of empowerment, not obligation.
Brides for a Cause: Portland’s Role
Founded in 2012 in Portland, Oregon, Brides for a Cause is a nonprofit that collects and resells wedding dresses to fund women’s charities across the U.S. Dresses are donated by designers, bridal shops, and individuals, then sold at discounted prices through the organization’s boutiques.
To date, Brides for a Cause has recycled over 40,000 dresses and donated more than $3 million to organizations supporting women’s health, education, and empowerment. “Every dress we resell supports programs that help women and girls thrive,” the organization said.
Brides Do Good: The Global Connection
In the U.K., Brides Do Good operates with a similar mission — reselling pre-loved and sample designer gowns to fund international programs that keep girls in school and prevent child marriage. Each donated dress, the group says, “becomes more than a symbol of love — it becomes a step toward a world where every girl can write her own story.”
About Pronovias Group
Headquartered in Barcelona, Spain, Pronovias Group boasts more than 100 years of experience in the bridal industry, with flagship brands including Pronovias, Nicole Milano, and Atelier Pronovias. The company operates 95 flagship stores and hundreds of partner boutiques across over 100 countries, and has collaborated with designers such as Elie Saab, Ungaro, and Valentino.
Founded in 1922, Pronovias revolutionized bridal fashion by introducing ready-to-wear wedding collections, blending couture craftsmanship with accessibility. Today, the brand is using its global reach to amplify social causes and make a tangible difference in women’s lives.
A Call to Action
Pronovias and its partners invite customers, designers, and retailers worldwide to join the movement to end child marriage. Through donations, advocacy, and education, they aim to create a future where every girl can grow up safe, free, and empowered to choose her own path.
For more details, upcoming events, and opportunities to get involved, visit www.pronovias.com or follow Pronovias, Brides for a Cause, and Brides Do Good on social media.
